Market Launch and Setting-up a Distribution and Service Network
Four years and six months
Wolf Power Systems GmbH
WPS manufacture combined heat and power modules (CHPs), heating, ventilation and air handling equipment.
After we had assessed the market and reached a positive conclusion, WPS instructed us to support their International Sales Manager in his direct sales effort. However, we soon realised that we needed local sales, distribution and service partners to compete successfully.
This resulted in a lengthy process of finding established and professional partners, which carried a range of complimentary products and were well-connected in the energy sector and its varied customer segments. We assisted with the training and together with those partners or as WPS, organised and attended trade shows, events and meetings at relevant industry associations.
WPS equipped us with email addresses, business cards and access to their CRM-system. In addition, we reported regularly to the management board.
Partners were supported with lead generation, potential customers were visited jointly and often with the International Sales Manager. We also assisted with marketing and PR, resolved problems and continued monitoring the market to maintain a competitive edge for WPS.
We cannot claim any part in the success as this was largely due to the efforts of the WPS partners and staff at head-office (see Testimonials)